My Approach

To help you understand how I work, I’ve put together an overview of the process we’ll follow when you contract me for your copywriting job.

1. Initial discussion

Your first consultation with me is free.

It’s a chance for me to find out more about your business, what you do and who your customers are – and a chance for you chat with the person that you’ll be trusting your business to.

We’ll talk about your marketing strategy and what I can do to help you deliver your goals.

2. The Brief

Before working together, we’ll agree a clear brief which outlines the project, the objectives and how success will be measured/linked to business performance.

I will email a template for you to complete and return, or if you prefer we can chat over the phone/online, which covers points such as:

  • How you are going to use the copy (website, brochure, press release, etc)
  • For website copy, how many pages you require and what type (Home, About, Services, etc)
  • Whether you have anything already prepared
  • Whether you have an idea about length of copy required

3. Proposal and Quotation

Once I have the above information, I will prepare a proposal and detailed quotation, giving details of the job, pricing, delivery date and the number of amendments (usually 2) which are included.

I charge a fixed price for the job, so there are no surprises. The quoted price includes all necessary briefing and phone/email conversations, research and reading, copywriting work for the agreed project and 2 rounds of revisions.

Face to face meetings are not usually required, so are not included in quotations. If you wish, we can include them at an additional hourly rate plus travel time/costs.

4. Contract and Payment

Prior to commencing the project, you’ll need to sign the contract and provide 50% of the price up front.

The remaining 50% will be payable on completion of the project.

5. Further Information

At this point, it’s useful for us to confirm finer details about the brief, for example:

  • Your target audience (and what they are looking for)
  • Your brand personality
  • Your marketing objectives and what you want the project to achieve
  • Any background material which you have already prepared

To help with the overall success of the project, it is also important for me to understand your organisation’s culture, history, challenges and people prior to starting the work.

6. The Job

The work will be provided in digital format (MS Word document, WordPress or Squarespace website).

I usually provide 3 versions of the copy: 1st draft, 2nd draft and final draft. That means I ask for any amendments after the 1st and 2nd drafts.

Any further amendments will be charged at an hourly rate.

7. Review and Final Payment

We will agree in advance how long you will have to review and sign off the copy provided – remember that you will need to read through the full text to ensure that it meets the brief.

The final payment will be invoiced when the job has been completed (14 day payment terms).

8. Testimonial

I ask all clients for testimonials to include on LinkedIn and my website. It’s how future clients can be reassured when choosing whether to work with me (and will probably have also played a part in your own decision).