Your business makes sense to you.
Does your website make sense to your customers?
I help small businesses work out what they need to say, get found by the right people, and make their websites easier to use and understand.
Whether you need to rethink your website, get more visible, make what you do clearer, or create content that shows what you know, I can help you work out where to focus.
Start with your customers. Search comes next.
Your website might not need a full redesign. It might just need to speak more clearly to the people you’re trying to reach.
Businesses change. Customers change. What worked a few years ago might not work as well now.
Sometimes you might need a few tweaks. Sometimes you need a bigger rethink.
Either way, we’ll work out what’s actually needed before you start changing things.
“Fabulous Zoom call this morning. Jacquie was so understanding and helpful to a pure novice in the website world.”
— Florist, HD8 area
I take the time to understand the business behind the website
I’ve spent my career working with businesses and people - from global organisations to small businesses - listening, asking questions and working out what matters.
My background spans HR, business support, content, websites and digital strategy. I bring all of that experience together when I work with your website.
I connect the dots and translate the jargon into clear, practical advice you can do something with.
You don’t have to know what you need
You might know something isn’t working, but not know what needs to change. Perhaps your business has changed and your website hasn’t caught up. Maybe you’re struggling to be found, finding it hard to explain what you do, or simply exhausted by trying to keep up with all the things you’re supposed to be doing.
You don’t have to come to me with a list of things to fix. We can work out together what’s worth doing and where to focus.
If your website doesn’t quite reflect the business anymore
We can work through what’s changed and what your website needs to say and do now.
If you’re not sure why you’re not being found
I’ll look at your website, content, and search visibility to understand what’s going on and what you can do.
If you know what you do, but it’s hard to explain
We can work out what your customers need to understand and turn that into clearer website content and messaging.
If you have expertise you want to share
I can help turn conversations, customer experiences, and what you know into case studies and useful content that shows what you do.
If you already know what needs changing
I can help put the changes into place, from website and content updates to SEO and other project work.
If you’re not sure where to start
That’s okay. Get in touch and we can talk through what’s happening and work out the best place to begin.
Here’s what that can look like in practice
Self-guided cycling holidays in Portugal
I experienced the cycling trips first-hand, then created website content, supporting blog posts, and sections of the trip roadbooks to help customers choose and prepare for their holiday.
A thriving business centre in Barnsley
I interview tenant businesses to create case studies showing what being part of the centre is really like, alongside event posts and useful blog content around business and sustainability.
A children’s charity putting people first
As the charity rebranded, I worked with the team to rethink how it communicated with the people it supported, making sure the website was clear, appropriate, and sensitive to their experiences.