Blog
8 things you must check before hitting publish on your blog posts
Not sure if your blog post is ready to publish? Spend a few minutes running down my checklist before hitting the publish button and you can add extra value to your content.
How Google’s helpful content guidelines can improve your blog
Google’s helpful content guidelines are all about delivering helpful, reliable, people-first content to searchers. But did you know you can use them to make your website and blog better too?
Why authenticity is important in your content marketing
Today’s consumers crave more authenticity from companies. Here’s why, and what you can do about it.
52 blog post ideas to write about
Got writer’s block and struggling to come up with new ideas for your blog posts. This list of 52 ideas can give you a whole year’s worth of content.
How to build website traffic without using social media
Do you want to build views to your website, but hate using social media. Read on for my top tips on how you can build traffic to your website without social media.
Is blogging still worth it in 2024?
As social media and video content becomes more popular, you may wonder whether it’s still worth investing time and effort in your business blog. Uncover the benefits, how blogs can affect your SEO, and whether AI can help.
Why I use Flodesk for email marketing
Flodesk has beautiful email templates. Find out why I chose it for my email marketing and how it compares to other platforms.
World Kindness Day: 50 acts of kindness
Being kind costs nothing and the simplest things can have a significant impact. Read on for 50 random acts of kindness for yourself, family and friends, strangers, your community, and the environment.
Falling in love with my business all over again
I recently found an ethical, nature-inspired email series to help me think about my own branding. It’s led to huge shifts in how I think of my business.
How to write a blog post from start to finish
Writing a blog post can be an exciting but daunting task. If you’ve ever wondered how to get started, this one’s for you. Find out my blog writing process, from start to finish.
How my personal values impact my business
Do you remember WHY you started your business? As a small business owner, personal values can have a huge impact on how you do business.
The benefits of using case studies in your business
Case studies are a great way to show potential customers what you can do for them. By sharing how others have benefitted, those with the same problem will identify with how you can help.
How to improve your website’s search ranking
Chances are you want your website to hit the top spot of Google. But it’s getting harder to do. Read on for content tips to help improve your website’s search ranking.
What are evergreen blog posts?
…and why should you care? Evergreen content is a great way to maximise the effort you put into your blog. And it will consistently bring people to your website for years to come.
When your dream job isn’t quite what you expected
What happens when your dream job doesn’t work out quite as you expected? Here’s what I did.
Can your business survive without social media?
Social media can be a helpful tool to market your business. But what happens when you suffer from social media fatigue? Can you market your business without social media?
Will ChatGPT replace content writers?
Many people wonder whether ChatGPT spells the end of content writers. Whilst it is a powerful and potentially helpful tool, it’s not currently a replacement for human writers. Learn more in this post.
Marketing strategies for introverts
Marketing your business can feel draining to an introvert. But it doesn’t have to be that way. Learn which marketing strategies will work best. And uncover some techniques to conserve your energy.
Why content strategy is important for small businesses
What is content strategy, and why is it important for your small business? Learn how to create your own content strategy.
How knowing your customers’ needs can improve sales
Understanding what your customers want is vital to growing your sales. Find out why, and what you can do about it.