52 blog post ideas to write about

Looking back through the archives this week, I realised it's over 10 years since I published my first ever blog post (July 2013 in case you were wondering). That said, if you download my free blogging checklist, you’ll notice I originally thought it was 2014.

I had absolutely no idea what I was doing back then, and knew nothing about search engine optimisation. I simply wanted to write and share my thoughts, so set up a free WordPress site and talked about random things that came into my head - and they were random!

My first post is definitely not my best piece of work 😂 

It's around 12 sentences long and doesn’t go anywhere. It's not adding any E-E-A-T (Experience, Expertise, Authoritativeness, Trust) and it honestly cannot be described as helpful content. But, if you’d like a laugh, here’s the link: A new lease of life

I've kept those early blog posts on my website both for nostalgia and to show readers / potential clients that I was once in the same place. I've been where you are, not having a clue what all the technical jargon meant or how to structure a blog post.

But, by getting started, I realised how much I loved writing (and I thankfully got much better at writing blog posts). Importantly, I also discovered how much I love the technical process behind writing content. So I went on webinars, I devoured articles, I learned from the experts, and I honed my skills. 

I also invested a hefty amount of cash on SEO training, and I grew my outdoor website to over 17K views in 2023. Since making the decision last year to write more content on this website, views are steadily growing here too.

Even so, I still draw a blank sometimes when it comes to thinking of new blog topics. Ironically, I came up with the idea for this post while searching online for inspiration!

As I typed ‘blog post ideas’ into the search box, I stopped short and realised it would be the perfect topic to write about!

But, before we dive into my list of ideas, there’s something important to consider.

Why do you want to write a blog in the first place?

There are all kinds of reasons for writing a blog, for example:

• Connecting with customers

• Sharing helpful information

• Showing your expertise

• Sharing your passion

• Making money online

• Improving your writing skills

• Building your email list

• Writing about topics which interest you

• Making a difference in the world

I could go on but you get the picture.

The reason it’s important to know your why is because it will help you work out what topics to cover.

If you’re writing a blog because you want to explore things that interest you, and you’re not really concerned about increasing readers or findability online, then simply write what comes into your head. A bit like my earliest blog posts.

But, if it’s to publish helpful information for your customers and share how you can help them, you need to know a few more things before you can come up with a great list of topics.

What do you need to know before you begin writing a blog?

I’m guessing you’re here because you want to write fab blog posts for other people to find and devour, which means you need to think about who will be reading the posts.

Understanding your audience is crucial:

• Who are they?

• What are they interested in?

• What questions do they always ask?

• What problems do they have?

• What keeps them awake at night worrying?

• How can you help them?

• Why would they be looking at your website?

Then write useful answers, full of helpful information. Your readers will find your posts useful, or entertaining - and, if they do, the Google algorithms will love your content too.

Further reading:

👉🏻 Why content strategy is important for small businesses
👉🏻 Writing and blogging resources on this website
👉🏻 How to improve your website’s search ranking

Also ask yourself whether writing a blog post is the best way of sharing whatever it is you want to share. Maybe a video would work better, or a social media post.

Get a whole year’s worth of blog topic ideas

The best blog posts cover answers to the questions your readers have, so go back and look at those.

If you’re still struggling with writer’s block, I’ve got your back. Here are 52 ideas for your blog posts. Just think, if you write one blog post a week, that gives you a whole year’s worth of ideas.

I’ve concentrated on sharing ideas that can easily be applied across individual sectors or niches to give this post wider appeal. To make it industry / business specific, simply add your job title or sector into the idea.

1. Check current news/trending topics in your niche.

2. See what’s popular on social media.

3. Look at sites like Quora to see what’s being asked.

4. Make a note of questions in relevant FB groups.

5. Ask your customers what they want to know.

6. Look at review sites and FAQ’s in your sector.

7. Find good article headlines, and repurpose.

8. Collaborate with others - eg. an interview with someone prominent in your sector.

9. Put a subject into HubSpot’s blog topic generator.

10. Keep a note of new ideas as they come to you.

11. Create a fun quiz and email the results (people love learning more about themselves).

12. Share your process or strategy.

13. Write about industry best practices or trends.

14. Create an industry expert best tips.

15. Ask your customers about their favourite products of yours, then share why they like them .

16. Interview a local business owner.

17. Ask people in relevant sectors to write a guest post - eg. an estate agent could share a guest blog post with top tips from a conveyancing solicitor.

18. Share top tips for someone wanting to get started in your sector.

19. Answer the top questions people have about your job / sector.

20. Write about the things you wish you knew when you first started your business.

21. Write an ultimate guide to something relevant in your sector.

22. Describe what your business values or mission statement mean to you.

23. Share information on where you think your industry is going in the future - eg. AI being used more to create content.

24. Create a list of industry trends which will be useful for people to watch.

25. Think about the questions your customers / clients always have, then answer them.

26. Share your favourite ways to use one of your products.

27. Create a post reviewing the previous year.

28. Pull together a round up of your most popular blog posts.

29. Share a day-in-your-life (or week) so people can see behind the scenes.

30. Write a themed post about a popular holiday - eg. summer bank holiday activities.

31. Write a themed post about an important day - eg. world mental health day.

32. Share top tips from a recent industry conference you attended.

33. Share highlights from a recent training course you attended.

34. Review a book or product in your niche.

35. Share a list of resources to help people learn about a specific topic in your niche.

36. Share a skill you recently learned, why you did it, and what you did.

37. Write about why people choose your products / services.

38. Share your company history and milestones.

39. Put together a list of your best customer testimonials with a story behind them.

40. Announce new or upcoming products and services.

41. Promote an event you’re hosting or attending.

42. Think about common mistakes or misunderstandings about your product / service, then counter them with the facts.

43. Walk your readers through a step by step process when working with you or buying your products.

44. Talk about controversies in your sector, and give your point of view.

45. Share what inspired you to get started in your job.

46. Update an old blog post with new content and reshare it - eg. I added new dates to my UK Mountain Adventure Festivals in 2024.

47. Turn one of your eBooks into several blog posts.

48. Share helpful resources or templates for your customers / clients.

49. Check the ‘People Also Ask’ section on search topics to widen your ideas.

50. Share some little known facts about your industry, product, or service.

51. Write an A-Z blog post around one topic.

52. Write about a mistake you made - and what you learned.

There should be more than enough inspiration from the ideas above. But, as a last resort, take a look at what your competitors are sharing. Never copy their content, but it could spark a creative thought for you to write about a related topic.

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Further support:

👉🏻 Check the Writing & blogging category of this website.

👉🏻 Get in touch to chat about how I can help with your blogging and web content.

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