12 amazing blog post ideas for your outdoor adventure business
We’ve all been there! You make some time to sit down and write a new blog post for your website, but your mind simply goes blank. If you’re an outdoor adventure business, your first step may have been a Google search for ‘Outdoor Blog Post Ideas’ (heck that could even have been how you found this article).
But don’t worry, I’ve got your back!
Instead of furiously checking your competitor’s websites to see what they’re writing about, or spending hours trawling through Google to find some inspiration, read on for 12 ideas you can use right now to market your business.
1. Help readers get to know you
People connect with stories more than adverts, so share what you and your staff are doing, talk about your last big adventure, or what outdoor activities everyone did over the weekend. Talk about your favourite places or activities and get your readers excited to join in with your next one.
2. Provide advice on choosing the right kit
When deciding whether to book on one of your trips, people will want reassurance about the kit they need, especially when they’re new to the activity - and if you provide lots of different activities, it can actually give you several blog posts. Writing a guide or checklist of what they need and how to choose the best kit for them is a great way to put their minds at rest and show that you’re an expert in your sector.
3. Talk about the seasons
If you provide activities in a geographical area, photographs and information on the different seasons can give your potential customers a good insight into what to expect. You can schedule these into a content calendar in advance so, for example, when Autumn comes, you know to publish a blog about the activities you run in winter.
4. Promote your qualifications
Keeping your customers up to date on the training and qualifications you and your staff hold shows that you have the appropriate knowledge and level of skill to keep them safe. It also demonstrates a forward thinking attitude and a desire to keep up to date with legislation and new techniques. In short, it gives an extra level of reassurance when deciding whether to book with you.
5. Show your commitment to the environment
Responsible tourism is becoming more important in consumer buying decisions, so if you can demonstrate how your business contributes to the local advocacy scene or the environment, you’re already a step ahead. For example, do you get involved in local trail maintenance days, drive an electric vehicle or donate a percentage of your profits to the environment? All these are great topics to share on your blog posts, helping your readers to develop a connection with your values.
6. Provide new kit reviews
Reviewing newly released kit, specific to the activities you offer, is a great way to demonstrate your expertise. It shows you have your finger on the pulse with new developments and that you’re constantly reviewing what would work best in your business. If you’re known for regular kit reviews, readers are also more likely to seek out your website to find out what’s new on the market and what you think (great for SEO). The main thing with kit reviews is for them to be honest, impartial and objective.
7. Tell your story
Anyone looking to book a trip or activity with you will be interested to know more about the business, who is behind it, how it was founded and what your journey has been. It builds on the idea that people connect with people, so help them to learn more about your business and generate trust by sharing your own stories. You could write it as a timeline over the years, or in a reader question and answer style.
8. Share important safety tips
You’re an expert in the activities you provide, so share important safety tips with your readers. For example, if you provide climbing activities, give safety tips about belaying. If you run trips into the mountains, write about essential items to have in your rucksack during the winter months. By doing so, you’re indirectly reassuring customers that you’re a safety conscious business and also providing helpful information to anyone heading out alone.
9. Give top tips for joining an activity
If you’re providing activities which need a certain level of skill or fitness, share information on how to prepare for the trip. For example, to go on a technical mountain biking trip which includes long days in the mountains, how often should they be riding to build up the required level of fitness? Or if it’s a mountaineering trip, what sort of experience should they have under their belt first?
10. Shout about your new trips
If you’ve developed new activities, locations or experiences, write a blog post to let people know what’s happening. Make sure it’s not just a sales advert as that will just lead to clicks away from your website - the opposite of what you want to happen! Instead, share your enthusiasm for the new trips and talk about why you added them to your offer. In return, you’ll generate more interest and excitement, which will hopefully convert into sales.
11. Talk about what to expect on a trip
For anyone still in two minds about booking a specific activity, this can be the thing which helps sway them towards a purchase. Knowing what to expect, from how the day runs through to what will happen for lunch can be reassuring, especially for novices. Even better if you can use testimonials or interviews with a previous customer to share their personal experience - people are more likely to trust a third party review.
12. Share Covid-19 updates
Sorry, I had to mention it! With everything that’s happened since March 2020, it’s important for your potential customers to have regular updates on how the current Covid-19 situation impacts the activities you offer. Even if (or especially if) everything is back to normal!
Final thoughts
Simply taking the 12 topic titles, you’re getting a whole year’s worth of ideas from this article (assuming you write 1 blog post a month) but there are lots more ideas bound up in each of the 12 sections, keeping you in blog posts for a good while longer!
However, blogging regularly does take time and effort, with idea generation just one step in the process. So, if you’d rather spend your time doing the thing you went into business to do, click the button below to explore how I can help you connect with more customers.
